efreetures: Online only Freetures
The original freetures defined as anything of value that is offered along with a product or service in order to enhance the package being offered was originally designed be used online or offline, whereas efreetures will apply strictly to online products as the name implies. As online merchants begin to utilize the efreeture system we will make sure to list them on this page. The first such entity to be recognized is EWCF which is the prototypical Freeture.
Understanding what a freeture is will definitely clarify the thinking behind the EWCF free ebook. When you're ready...Take a look!
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First and foremost
What a freeture is not can be summed up in a few words. A freeture is not something that its recipient has to pay for! It is a very special addition to any product or service which is being offered for sale by online, or for that matter, offline sellers/promoters/providers of goods/products/services to the buying public; National or international.
Originally a freeture was defined as an added-value, enhancement or free feature item which, when added to product/service promotional packages increases the likelihood of a sale. That definition remains intact and has been more clearly defined through additional and updated information. This article is the most recent effort to establish the differences that may exist between freetures and some other popular designations.
Freebies
We all know what freebies are. Despite how you spell them, freebies or freebees, they seem to conjure up the image of things that are not going to cost us any money, labor or other expense although we will most likely spend some of our valuable time waiting on a line at the donor’s place of business or residence if offline and maybe an embedded link to the donor's site if online, (strings attached comes to mind).
One question that is often associated with freebies though, concerns value. Is it worth anything? Why is it free? What's the catch? In many cases those are legitimate questions because experience has taught us that some freebies could be more of a loss to the recipient than if he/she had not accepted the item. Many of us have had our share of freebies that were worthless. It was the process by which recipients relieved the donors of some of their biggest problems, (shiny car with bad transmission comes to mind). Based on the mere definition of a freeture, it has to have value or it doesn't qualify as a freeture.
Enhancements
To explore this term a little closer, thereby crystallizing the truer nature of a freeture, Mr. Roget's volume of work was consulted and the results were compared to our freeture definition. So, since an enhancement is defined as the "act of improving" something, and the synonyms to it are "add-on", "extra", "option" and "value-added", the next word in that sequence could well be "freeture" because all those adjectives in addition to the actual description of an enhancement found in the thesaurus adequately describes what a freeture is.
The Objective
The question therefore is why do we need another descriptive word to add meaning to items already being described? The answer to that question would serve to fill a void when the subject is related to the "value" of the enhancement so capably defined. The thesaurus mentions nothing about the value of the item. Only that there is "value-added". A freeture's value is determined in accordance with a very simple equation created solely for that purpose, so that it can be recorded in number form thereby permitting sellers as well as purchasers to claim equity in the freetured package(s).
Benefit
We have all heard the question asked with some degree of consternation; "Would you buy a used car from this man?" The answer would depend on what value,if any, was derived from the person in question but more importantly, what harm was previously done in the name of "add-value", "enhancements" "extra", "option(s)" and the "act of improving". You'll find that in many cases, notwithstanding the attempt at humor, there is a reason for the skeptism which may be based in chicanery, dishonesty, fraud, crookedness, hanky-panky, subterfuge, trickery, double dealing and a host of other descriptions that I cannot use here, but you get the picture.
The point here is this. If you are encouraged to make a purchase based upon something extra that is being offered, not only should you know the true value of the item being sold, but you should also have a clear "value-description" of the "extra". That's the function of a freeture. The benefit could be a very small, but when it really matters, freetures could go a long way in alleviating a lot of unwanted stress and loss in our lives.
Evaluation
It is my belief that when an item is manufactured for production and distribution, one of the first duties of the producer is to place a value on that item. The same is true for the service that is created in order to address many of the problems we face, especially in the industrialized, and more recently, technological societies.
The attorney sets a fee, the insurer sets a premium and the professor becomes tenured. All valuable and design to address pressing needs in our society. All are subject to provide added-value/enhancements at one time or another. What is the number? The percentage? What is the FPVR (Freeture to Package Value Ratio). See freetures at Internet niche treasures site for value/pricing procedures. Look for your freeture in things you buy, whether it is offered or not.
TPJaveton-
On the internet, keywords are terms or words that relate to particular topics. Keyword research will involve various aspects, such as finding sales oriented keywords or driving maximum qualified users to increase their online sales.
Keyword research is the first step towards a successful search engine optimization campaign. You have to be very careful when selecting keywords, as it can be very tricky to select targeted keywords for a website.
The selection of keywords should always be based on various aspects such as product names, services, brands, or general terms. Often times, people forget about targeting geographical terms when they have global presence.
When doing keyword research, it's highly recommended to do a very thorough market research analysis to find the best keywords used by search engines to find products and services online - and find out what keywords are targeted by competitors who are doing well in marketing on the internet.
The first step in finding the best keywords is to make a list of the products, topics, and services that you offer. You can also make good use of your website logs to know which keywords have brought you the traffic in the past.
Be sure to select keywords that clearly define your business and products to drive traffic from the search engines. There are some websites which get high levels of traffic through general keywords although they might not end up being sales.
Today, users of search engines are aware of how they work, for searching products and services on the net. Users always look for the better products, locations, etc. Therefore, you should cover all terms for each - products, locations, etc.
There are numerous tools available which will help you identify keywords that are suitable for search engines. The challenge here, is to determine which keyword is the best to generate traffic.
This Glossary of Internet Terms is licensed under the Creative Commons 'Attribution-ShareAlike' license.
The original author and copyright holder is Matisse Enzer, and the current version of the Glossary is available at http://www.matisse.net/files/glossary.html.